 |
| Convenience
Stores (コンビニ) |
| コンビニoriginated
in the U.S.A. more than 70 years ago. In Japan the first
one appeared in 1974, and there are now 55,000
コンビニ. To
achieve this phenomenal success in Japan, they had to
introduce management practices from the U.S.A. while
inventing their own business techniques. For example,
the stores developed their own recipes for some traditional
foods (おにぎり, おでんetc.) They
also have refrigerated packaged meals and other food
products delivered several times a day. Many
コンビニ in
Japan have a retail floor area of only about 100u,
limiting them to a maximum of about 3,000 types of products.
Even so, a local コンビニ is generally
able to sell what we need for daily living.
One
important factor is the Point of Sales (POS) system.
Computer networks link cash registers in stores to
their respective headquarters. The cash registers
have buttons to record customer gender and age group.
In this way, customer data is correlated with the
product and price information obtained from the bar
codes of the item purchased. Customer and sales data
is transmitted from each store to the headquarters,
where it is stored and analysed. Because of POS,
コンビニ can
stock exactly what people want, which explains why
sales revenues and store numbers are continuing to
rise. Now コンビニ are
succeeding in other countries including Taiwan, Korea
and China. おにぎり is becoming
a popular light meal in Korea. |
|
| Services
in コンビニ |
| A
popular facility offered at コンビニ is
bills payment. ATMs and a toilet are also available.
A recent addition includes touch screen monitors. Customers
can touch the screen to reserve a hotel room, concert
tickets or airline tickets. You can also order CDs,
videos, DVDs and books. You can even order a health
check kit from a コンビニ.
It will be delivered to your home the next day, and
you can use the kit to take your own urine and blood
samples, send them to a lab, and have the results delivered.
You can recharge your mobile phone for a small fee,
which is especially good for people who need to give
their phone a quick recharge before making an important
call. Meal deliveries are also possible, and about 300
different types of meals can be delivered to your home
or office. When you buy おべんとう or
おにぎり, you can use the complimentary microwave
to heat it up. If you want to eat カップラーメン just after
you buy it, boiling hot water is also available. |
|
| あめ |
| These are lollies which are often
wrapped individually and sold in a bag. The most popular
あめ come in fruit or soft drink flavours. |
|
| あんパン |
| あん is
sweet bean jam. Sweet beans are strained or mashed bean
paste boiled with sugar. あん is
most commonly made from red beans (あずき),
but it is sometimes made from white or mottled kidney
beans. It is the most widely used ingredient in Japanese
sweets. あんパン is a bread filled
with あん. |
|
| おかし(お菓子) |
| おかし usually
refers to sweets, cakes and chocolates, but it also
includes savoury food such as potato chips and
せんべい (Japanese
rice crackers). おかし can
also be referred to as おやつ which
actually means afternoon tea. |
|
| おちゃ(お茶) |
| There
are various kinds of tea drinks sold in Japan such as
green tea, oolong tea, herbal tea and black tea. Usually
it is sold in a PET bottle or can. おちゃ(green
tea) is more popular than water. In コンビニ,
when people buy Japanese foods like おべんとう or
おにぎり, they often buy a tea drink. You
can have hot tea or cold tea, and most people prefer
cold tea to the hot variety. |
|
| おでん |
| Japanese
stew, usually served with hot mustard as a condiment.
A variety of foods ? soybean curd, octopus, hard-boiled
eggs, devil’s tongue, Japanese radish, rolls of kelp,
many kinds of fish-paste cake, etc. are boiled together
in a large pot with seasoned fish broth. In コンビニ,
there is a big pot of おでん near
the cash register from which you can choose the ingredients
you like, and take the stew away. おでん is
a very cheap meal, and is very popular in winter. |
|
| おにぎり |
| おにぎり is
a rice ball. It is either round or triangular in shape,
and is often covered with a sheet of のり(dried seaweed).
It comes with a variety of fillings such as pickled
plum, codfish roe, salty salmon or spicy boiled foods.
There are about 18 kinds of おにぎり sold
in コンビニ. |
|
| おべんとう(お弁当) |
| A
Japanese lunchbox usually contains rice, a sour plum
and vegetables boiled in soy sauce. The main meal is
often fish, otherwise chicken, pork or steak. The kind
of おべんとう sold depends on the season.
A microwave is always available to the customer to heat
up their おべんとう. |
|
| カップラーメン(Instant
Noodles) |
| A
wide variety of instant noodles are sold in コンビニ.
They are cooked by pouring hot water into the large
polystyrene cup in which they are sold. You can also
buy instant pasta, うどん and
そば. There is an urn with boiling water
near the cash register for customers to cook their noodles.
|
|
| カレー(Curry) |
| カレー found
in コンビニ is
sold in a vacuum pack (レトルトパック)for
a quick meal. It is made by putting the packet into
boiling water for 6-7 minutes, opening the packet and
pouring it onto rice. |
|
| コーヒー(Coffee) |
| Canned coffee is very popular in Japan, and every
vending machine stocks it. There are many kinds of coffee,
which business people commonly drink in the morning.
Cold coffee is also available. |
|
| サラダ(Salad) |
| In
コンビニ, salads are sold in small
plastic containers. There are many varieties of salads.
There is the basic salad with lettuce, tomatoes, cucumbers,
corn and tuna, or salad with seaweed. Other choices
are macaroni salad and burdock salad, and the dressing
is usually mayonnaise. Because salads are healthy, they
are very popular with women. Japanese people often have
salads with breakfast. |
|
| サンドイッチ (Sandwich) |
| Sandwiches
are similar to their Western equivalent, but in Japan
they are usually made of white bread and the crusts
are cut off. |
|
| しょうゆ |
| Soy sauce is the most commonly used
seasoning in Japan. It made by fermenting beans. |
|
| せんべい |
| These
are Japanese sweet or salted crackers. One type is made
from wheat flour, mixed with sugar, eggs, spices, seasonings,
etc. The dough is pressed flat in iron molds and baked.
The other is made from rice, dried and baked to a crisp,
the crackers are seasoned with salt or soy sauce, and
dried by baking them again. Some are wrapped in seaweed.
The size and shape of せんべい vary
greatly from locality to locality. |
|
| そば(蕎麦) |
| そば are
long thin brownish noodles made from buckwheat flour
with egg and yam starch. They are eaten either hot in
soup (かけそば)
or as a cold dish with a dip (ざるそば or
もりそば).
Minced green onions and other spices are used as condiments.
In コンビニ, かけそば are
sold like instant noodles, and ざるそば or
もりそば are sold in round dishes separated
into soba and a pack of cold soup and condiments. |
|
| だんご(団子) |
| Made
of dough consisting mainly of rice flour, だんご
is
kneaded and shaped into small balls which are steamed
or boiled. The balls are given a variety of coatings,
such as sweet bean paste (あん) or
soybean flour (きなこ), or they are
dipped in soy sauce and grilled, often on bamboo skewers. |
|
| にくまん(肉まん) |
| This
is a round bun, consisting of flour based pastry usually
with pork mince inside. にくまん are
always sold hot, and stored in ovens to keep them warm.
They are relatively cheap, and they come with a variety
of fillings including pizza, coffee cream, curry and
あん. |
|
| まんが(漫画) |
| まんが (cartoons)
are very widely read by both young people and adults.
Someまんが sell several million copies every week (ONE
PEACE, HUNTER×HUNTER, NANA, NARUTO etc.) Popular manga
are turned into books after first being serialized in
weekly magazines. In コンビニ, shop
owners allow browsing because they want to create the
impression of a busy and bustling convenience store.
They also consider having many customers a form of theft
prevention. |
|
| マニキュア(Nail
Polish) |
| Although
this word comes from the English word ‘manicure’,
in Japanese it actually refers to nail polish. |
|
| みそ(味噌) |
| みそ is
made by crushing boiled soybeans and adding salt and
malted rice (which acts as a yeast) made from beans.
みそ is
a vital ingredient of みそしる, which
is a traditional Japanese soup. |
|
| やきとり(焼鳥) |
| やきとり consists of pieces of chicken,
grilled on bamboo skewers over charcoal. It is flavoured
during cooking with either a sour-sweet soy-based sauce
or with salt. |
|
| |